Conversion Rate Optimization - Study Notes

Conversion Rate Optimization Study Notes

Conversion Rate Optimization, also commonly referred as CRO in short, is basically the exercise of increasing sales and prospective leads from any site. The additional advantage is that it can be done without increasing the percentage of website visitors. By improving or by enhancing the website conversion rate, there is a scope to get more visitors for included activity on the site. CRO helps in attracting more clicks to your home page or website without additional consumption. This is an introductory study notes that covers the fundamentals of Conversion Rate Optimization and how to deal with its different components and sub-components.


This study notes is prepared for those professionals who try to learn the fundamentals as well as the refinements of CRO and implement it in practice. Conversion Rate Optimization is a system, which helps in increasing the percentage or the number of visitors on a website that further get converted into buyers/clients. In simpler terms, to make them take any ideal action on that specific site page.

This study notes is proposed to make you comfortable in getting started with the basics of Conversion Rate Optimization and its different functions.


It is a foundational study notes for the learners and they can easily understand the concepts explained here with basic knowledge of how a company or website deals with its conversion rate and how to further optimize it. However, it will help the learners, if they have some prior exposure to site handling along with some knowledge on conducting surveys and any other marketing and strategy techniques.

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