A/B Testing - Study Notes

A/B Testing Study Notes

A/B Testing is one of the best way to compare two or more versions of an application or a web page. It enables you to figure out which one of them performs better and can produce better conversion rates. It is one of the simplest ways to analyze an application or a web page to create a new version that is more effective. This is a brief study notes that covers the fundamentals of A/B Testing with appropriate examples to illustrate how you can put it into practice.


This study notes has been designed to suit the requirements of all those professionals who are working in the software testing domain. It gives sufficient insight into the concepts of A/B Testing and how you can apply it to perform data analysis and maximize the conversion ratio of any site.


We assume that the readers of this study notes have fundamental knowledge of HTML and some experience of handling a website. In addition, it is going to help if the readers have an elementary knowledge of Data Analysis and Conversion ratio of sites and mobile applications.

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