Conversion Rate Optimization - Myths

Though a lot of people know the capability of Conversion Rate Optimization, still there exists publicity and confusions about CRO.

Exposing Myths

  • CRO Uses Best Practices − Conversion Rate Optimization isn't simply following best practices. It is also about implementing what is a boon for your business. It is a thorough analysis based on experiences and testing. As mentioned in the previous section, a CTA (call-to-action) button in red color may not work for all.

  • Long Copies are not Attractive − It is never a fact. Long copies may be attractive if they are clear, succinct and engaging. It isn't always true that users don't scroll or read. Users are truly interested in information if you have authentic information for them. What is required is uncluttered and simple to navigate landing page.

  • The Replica of Successful Company Works − NOT ALWAYS!! Conversion rate optimization basically cleans up your website, making it cleaner. Lame keywords may bring down your conversion even if it is copied from a brand name. You need analysis, surveys and testing to improve results.

  • Conversion Should Only be the Targeted Metric − Getting more and more visitors to your site is extremely important. Conversion should be your objective but visitors recurring data and how frequently they visit should also be analyzed along way. This shows how profiting is your website for the users. Fostering engagement means quality and fulfilling website and business.

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