Content Marketing - WhitePapers

What is a Whitepaper?

A whitepaper, also called a research paper, is a kind of an extended report which centers around a particular topic, clarifies it, and explains it in detail.

  • A whitepaper is a long and linear narrative which contends a specific concept, while backing the argument with data and research.

  • The language used in a whitepaper is formal, which might also include technical jargon utilized by experts.

  • A whitepaper can consist of statistical tables, quotes from leading research firms, excerpts from academic books, and so forth.

  • The contents of a whitepaper should be text-heavy meant for deep reading.

Purpose of Writing a Whitepaper

With a whitepaper, you can discuss about your expertise and educate prospective customers about your business. If you sell a product or provide a service, which clients purchase or subscribe to only after due research, then you can come up with a whitepaper which guides them in their purchasing decisions.

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