Content Marketing
Content Marketing - Webinars
In last section, we have learnt about podcast and how they can be utilized in content marketing. In this section we should learn about webinars.
What are Webinars?
A webinar, in contrast to podcasts, goes a bit further, as it is a participatory experience, where participants can access the conference via a weblink or a meeting invitation.
Tips to make a successful Webinar
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Research the issues your clients are facing and always tackle these issues in your webinars.
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Your webinar can be a how-to content which offers explicit steps and information or thought provoking and strategic content. Decide which one works best for your clients.
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Create a storyboard where you have the structure of your webinar completely laid out. This encourages you to progress logically and step by step through the webinar without confusing participants.
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Make really catchy titles, for example, “Top 5 Essential Strategies for Creating a Killer Facebook Page.”
Advantages of Using Webinars
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Webinars, or webcasts as they are alternatively called, are very powerful for B2B content marketing.
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Webinars are primarily looked upon as educational content and encourages you to set yourself as a thought leader in the business.
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By offering quick and actionable tips that resonate with your audience, you can earn their trust and verbal recommendation.