Content Marketing - Webinars

In last section, we have learnt about podcast and how they can be utilized in content marketing. In this section we should learn about webinars.

What are Webinars?

A webinar, in contrast to podcasts, goes a bit further, as it is a participatory experience, where participants can access the conference via a weblink or a meeting invitation.

Tips to make a successful Webinar

  • Research the issues your clients are facing and always tackle these issues in your webinars.

  • Your webinar can be a how-to content which offers explicit steps and information or thought provoking and strategic content. Decide which one works best for your clients.

  • Create a storyboard where you have the structure of your webinar completely laid out. This encourages you to progress logically and step by step through the webinar without confusing participants.

  • Make really catchy titles, for example, “Top 5 Essential Strategies for Creating a Killer Facebook Page.”

Advantages of Using Webinars

  • Webinars, or webcasts as they are alternatively called, are very powerful for B2B content marketing.

  • Webinars are primarily looked upon as educational content and encourages you to set yourself as a thought leader in the business.

  • By offering quick and actionable tips that resonate with your audience, you can earn their trust and verbal recommendation.

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