In last section, we have learnt about podcast and how they can be utilized in content marketing. In this section we should learn about webinars.
A webinar, in contrast to podcasts, goes a bit further, as it is a participatory experience, where participants can access the conference via a weblink or a meeting invitation.
Research the issues your clients are facing and always tackle these issues in your webinars.
Your webinar can be a how-to content which offers explicit steps and information or thought provoking and strategic content. Decide which one works best for your clients.
Create a storyboard where you have the structure of your webinar completely laid out. This encourages you to progress logically and step by step through the webinar without confusing participants.
Make really catchy titles, for example, “Top 5 Essential Strategies for Creating a Killer Facebook Page.”
Webinars, or webcasts as they are alternatively called, are very powerful for B2B content marketing.
Webinars are primarily looked upon as educational content and encourages you to set yourself as a thought leader in the business.
By offering quick and actionable tips that resonate with your audience, you can earn their trust and verbal recommendation.