Though mobile apps are in the trend, you should not limit yourself to these. You should also create web-based applications, which are worked to serve a specific use and client base; and can be accessed from desktops, laptops, and even mobiles.
You can create web-based applications that are mobile responsive and market them on specific marketplaces, for example, Chrome Web Store. You can also host these web-based applications on your site to help your customers tackle a problem or complete a task. For instance, let’s assume your company sells insurance policies. You could make a custom application such as a tax calculator, which will calculate the tax savings of clients who want to take a certain policy. clients can download these applications and use them when they want, with or without an internet connection.
You have to build up a web-based application if it enables your clients complete a task they perform on a daily basis. Web-based applications get new clients onboard as they sign-up or download these applications. It also helps in retaining existing clients, while positioning you as a thought leader in the business.