A content marketing style guide is a document which normalizes your content creation rules. From the colors of your brand, the key expressions you use for call to action buttons to the spelling and punctuation usages, everything is archived and standardized by a style guide.
A style guide is a necessary document for the success of your content marketing technique as well as to maintain quality of the content across your site. A style guide can list step-by-step rules for:
A designer’s checklist - This will help designers of your brand colors, correct image properties and copyright issues, icon selection, and so forth.
A writer’s checklist - This will remind writers of the use of voice, spelling, punctuation, unique words, and phrases approved by the company. It will also advise writes on legal fact checking and proofreading strategies.