Content Marketing - Social Media

How to Use Social Media Channels

Social media promotion has become an fundamental part of any content marketing methodology today. This includes B2B and B2C marketing aspects and covers different social media channels such as social sharing networks, video channels, photo sharing sites, online networks, and more.

Among the different social media channels, some of the most popular ones are Facebook, Twitter, Youtube, Vimeo, Instagram, Flickr, Pinterest, and Quora. However, they are all most yet different from each other. Let’s look at them in more detail.

Facebook & Twitter

Facebook and Twitter are the prime social network channels. Facebook, with more than a billion clients, is used by most, if not all, of your clients. Twitter is another tool that is similarly effective when it comes to reaching out to your clients. That being said, let’s look at how you can improve these channels:

  • Share interesting but brief content such as compelling messages or shareable pictures.

  • Consider posting contests and giveaways.

  • Use hashtags generously however always be relevant to the context.

  • Cover industry events, well-edited pictures, interesting quotes, and whatever you think works with your audience.

Youtube & Vimeo

Youtube and Vimeo are video channels where you can store your videos on the web and permit people to embed them on their sites and blogs. Let’s look at how you can optimize your business utilizing these channels:

  • Always permit embedding of your videos as you need as many people to share them as possible.

  • Create short videos and dissimilar a 10 minute long-drawn story, show snippets of scenes stitched together in a 1 to 2 brief video.

  • Make videos about clients and their issues, not about your company.

Instagram & Flickr

Instagram and Flickr are the most noticeable photograph sharing sites on the web. Let’s look at how you can utilize these channels to advertise your content:

  • Drive back traffic to your site by linking relevant call to action button in your pictures and photographs.

  • Try sharing not only official content but photographs that bring out your brand’s personality. A sort of ‘behind the scenes’ picture of your organization.

  • Build a strong community by approaching your followers to post photographs for a challenge.

Pinterest & Quora

Pinterest and Quora are fundamentally online communities and among the largest today. Let’s look at how you can use these channels:

  • With Pinterest, don’t just post pictures and images. You can even pin videos and landing pages, so that clients are encouraged to interact with your site’s actual content.

  • As for Quroa, it’s all about asking the correct questions and answering them correctly. You should also follow topics and people who can impact your clients to buy your product or service.

Advantages of Using Social Media Channels

The explosion of social media in the last decade has changed the way we interact with each other on the web. This has also changed the way businesses communicate with their clients. As a result, social media marketing helps your business in many ways such as:

  • Manufacture you brand reputation and recognition among potential purchasers.

  • Drive traffic to your sites, which can lead to sales.

  • Gives small-to-medium size organizations a level playing field, where they can still get clients even if they don't rank in search engines.

  • Permits you to directly interact with clients and understand their issues better.

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