Like articles, press releases or online new releases as they are regularly called, are fundamental to provide your brand more exposure and recognition. Generally a press release comes under PR and marketing, and they help you to illuminate your potential buyers of your products and services.
For press releases, you have to have a story to tell. Refer to Story Building and Content Creation to figure out how to build a great story around your business. It doesn’t matter if you don’t have a new per say such as new product launch or service expansion, what you must be able to tell is a really great story with your press release.
What a press release does for you is pretty much straightforward – inform expected clients about your product or service and induce them to buy or subscribe.