Content Marketing - Podcasts



Podcast and webinars are spectacular pieces of content that can be easily consumed, by an audience, without any hassles. Unlike an online video, clients can listen to your podcast or webinar anytime, whether they’re driving or jogging. That being stated, both podcasts and webinars can use videos. However, audio podcasts are more popular and preferred by most people, while a webinar commonly is accompanied by online presentations.

In this section, we try to find out about podcasts. The next section should cover webinars in respect with content marketing.

What are Podcasts?

A podcast is primarily a one-way communication, where you pre-record a conversation on a theme that will interest your clients, and then release it for your audience.

Tips to create a successful Podcast

  • You can create a podcast out of your existing videos such as those with a presentation or speech. Basically eliminate the visuals and capture only the audio.

  • Research on what kind of podcast you need to create. Listen to some podcasts and see if you like the casual and conversation style or the more formal business conference kind of talk show.

  • Keep your podcasts short enough to be engaging and long enough to be useful. A 30-minute podcast is pretty much the norm.

  • Do not forget to plan and make notes of what subjects and things you will be discussing in your podcast. This encourages you to stay focused and not stray from the fundamental topic.

  • You can also add music to the opening and closing of your podcast however always use licensed music, as you don’t want any lawsuits.

Advantages of Using Podcasts

  • A podcast is a great tool to talk to your target audience and can be a great network-building tool.

  • You can distribute the podcasts as an RSS feed on your site or on podcast directories such as iTunes.

  • The best thing about podcasts is that you can take any existing content that you have,for example, a presentation, video, or even a blogpost and then re-hash it to make a script for your podcast.





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