Almost every business today makes a video or infographics as a major aspect of their content marketing program. In a business context, you can utilize videos to give clients a guided tour of your product or service. With infographics, you can enable your clients understand a specific problem that you solve for them.
However, the utilization of videos and infographics are not limited to product tutorials and guides. With the unprecedented growth of video sites like YouTube and Vimeo and infographic sites like Listly, you can utilize videos and infographics to create brand awareness, generate sales leads and establish yourself as a thought leader in the business.
Contrary to popular belief, it is not a costly issue to create a decent video or an infographic. However, the focus must not be solely on creating content that goes viral but content that tells a story that your clients will discover interesting.
Even if it’s about your product or service, it doesn’t have to be overtly serious. Make video or infographics that entertain, while at the same time, educate your clients.
List out what your video or infographic will highlight. Will it tell a genuine story of only your organization or include your customers, vendors, clients, etc.?
In the case of a video, the initial part is to create an excellent script. The second part includes the voice-over and visuals. Hire experts to do these responsibilities for you.
Though many infographics include data and statistics, a great infographic has to do significantly more. That is, it need to provide insights into the data and show how all the information adds up.
To say that videos and infographics are a great addition to your content advertising technique would be an understatement. They are very essential, as they have massive reach, owing to their visual nature and potential to go viral.
Since Google today has a blended search approach, your videos and infographics can improve your Google rankings and get more traffic to your site.