An ebook is like a whitepaper however it is more informal, loose, and more playful. The language utilized is more everyday talk and is planned in a visual way. The content must be entertaining and easily consumable with bold headlines, callouts, and bulleted lists.
An ebook is written in a very concise style remembering that readers skim and skip.
The content is highly-visual and the ideas and ideas an ebook contains have to be interesting and ideally those that are trending and current.
Ebooks are awesome because they can bring your site traffic and generate more leads. You can advertise free ebooks, as an incentive for new clients to subscribe. When they land on a specific page of your site, you can prompt them to gather their free ebook. You can also market these ebooks via email campaigns. However, make sure that you add clear call to action buttons in your ebooks so that readers are coordinated to your key pages.