Both whitepapers and case studies are fundamentally B2B marketing content, however there is a thin line of difference in the way they work.
Case studies feature a customer story, narrating how a customer used your product or service to achieve its business objectives.
A case study is typically a first-person narrative written as a story.
It is a testimonial which relates a real-life event.
It is written in a simple format telling readers about a certain organization’s challenges, solutions and results, at times using direct quotes from the organization.
A case study is basically trust-building content. It is created with the intent to build your credibility and trust among your clients by sharing a real-life story. For instance, if your organization sells training software and solutions to other organizations, then a possible case study might feature how a certain organization used your tools to bring down its training costs and reduce time. You can advertise this case study as a press announcement, email campaign, and even host this content on a particular landing page of your site.