Content Marketing - Basic Tools



Content Marketing tools come in various shapes and sizes. What will work for you is totally dependent on your business prerequisites and the scope of your content marketing strategy. The tools listed below cover the three central aspects of content creation, management, and optimization.

Content Creation and Publishing Tools

These tools will assist you create a website from scratch, build your blog, and send emails to your subscribers and publish almost any kind of content. Known as content management tools, these range from the simple and free ones such as Wordpress and Drupal to the paid ones such as Sitecore,Tridion, etc.

Conversion and Data Capture Tools

What these tools do is permit you to build online registration forms and surveys for your key landing pages. They capture data of clients visiting these landing pages, which can be integrated with sales tools like Salesforce.com. Examples include Wufoo, Equola, Manticore, and so forth.

Content Optimization Tools

These are tools that help you to deliver specific content to focused clients. Once users come to your site and identify themselves, these tools push content which are relevant to these users.

For example, let’s say you own a travel website and a user comes and identifies himself as a traveler looking for vehicles in the city, now these tools will filter your content and provide the user only the relevant information, while hiding the irrelevant ones. Examples of such tools include Google Website Optimizer, Adobe Omniture, Autonomy Optimost, and so on.

Social Media Management and Listening Tools

These tools are great for managing and tracking the content for your social channels such as Facebook ad Twitter. One of the most frequently used tools is Hootsuite, which permits you to centrally schedule your social media posts. For Twitter, you can utilize Tweetdeck and for further analysis, you can grab tools like Radian6 and Sysomos.





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