Content Marketing - Articles

What are Articles?

Whether they be the good old long-copy feature articles or the new-fangled, instruction based, step-by-step how-to ones, articles are fundamental to the accomplishment of your content marketing strategy. You can utilize articles to

  • Discuss industry trends
  • Offer answers to typical concerns of clients
  • start a discussion

How to Use Articles

Creating articles is the most ideal way for your business to directly address the concerns of your crowd. However, making a single article is not going to help. You have to create an article campaign for which you need to include your SEO group and create a keyword campaign. Based on this and other accompanying research such as competitor and market analysis, you can make well-informed articles, which speak to your readers.

Advantages of Using Articles

Though it is regarded that online readers don't like reading long copy, however, creating high quality articles and publishing them in top tier sites like Washington Post, Mashable, Huffington Post can drive huge traffic to your site and grow your list of subscribers and sales leads. Again, publishing thought-leadership pieces on your community blog can attract potential customers as well as people who can influence your clients buying decisions such as industry specialists.

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