Amazon Marketplace - Seller Central

Amazon Seller Central is the web interface utilized by merchants to manage their orders. An individual selling via the Amazon Seller Central is considered a third-party seller. Smart sellers use Fulfillment by Amazon (FBA). However, anyone can utilize the Seller Central and can hold full control of their product listings and pricing. There are four primary management areas - Managing your inventory, handling sales, shipment of products, and dealing with returns.

There are two ways of getting into the Seller Central −

  • Sign into your Amazon account and click ‘Your Account’ button, then click the ‘Seller account link’.

  • The second way is to directly go to the Seller Central by using the URL

Working with Amazon Seller Central

On loading the Seller Central, you will see a dashboard which contains a couple of areas of your interest. There is additionally a menu that leads to the intricate details of how to manage your account.


You can clear the screen a little by collapsing some of the boxes by tapping on the small down triangles and selecting collapse. The boxes can also be moved as per your preferences.

  • The top left of your screen displays the orders box which gives the basic information about your sales. You can directly go to the manage order page from here.

  • Next is the Performance box which provides various measures of seller’s performance like the seller’s rating.

  • Then comes the seller forum boxes which are not important to all the sellers.

  • Next, there are the general boxes like the search box which permits you to quickly browse through the Amazon catalog. On the right side of your screen is the payment summary box which shows you what Amazon owes you or what is expected on you.

  • There is the case log box which contains a link to the case log page where you can see the answers to your queries from Amazon.

  • There is also the Sales Summary Box which shows the number of items sold and their monetary value over a period of 7 days, 15 days and 30 days.

  • The Amazon Seller Coach provides suggestions for improving your product listings, announcements and promotions.

Finally, there is the message link which takes you to an zone in which you can respond to the customer’s inquires.

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