Amazon Marketplace - Product Listing

Listing is an fundamental part of building up your online selling business. It involves creating your product catalog by indicating the mandatory and striking details of your product. Posting your product on Amazon gives your store visibility to countless customers online. It can be done in four different ways −

Listing Against an Existing Product

The simplest way for a newbie is to list one’s few products to coordinate the existing product list and click the ‘Sell on Amazon’ link. You can look by the item’s title or use the product code for filtering the matching products. You need to be a registered seller before beginning the sale of your item.

Listing a New Product

If you are a professional seller, you may be able to list a new product to the Amazon catalog. However, Amazon doesn't permit you to add everything you want. The products in most of the categories need a GTIN number to kick-start it’s selling. The GTIN number is a globally unique 14-digit number used to recognize trade items.

Listing with Amazon Seller Desktop (ASD)

ASD is a Windows desktop software application enabling merchants who prefer working offline to easily list their products on Amazon. Utilizing its interface, you can upload products you want to sell, create product data, list catchy offers, etc.

Listing with Excel Template

You can also utilize Excel templates to upload inventory on the Amazon website. The technique involves the following steps −

  • Step 1 − Select the pre-built template most appropriate to your inventory and save the file to your computer. The pre-defined templates give contextual help in building your inventory file with data validation.

  • Step 2 − Click the ‘Save’ button and download the file on your system.

  • Step 3 − After downloading, open the file utilizing Microsoft Excel and add the product information for as many products you want to sell. After finishing adding the information, save the work as an Excel workbook. Keep a backup copy with a date indicated for future reference.

  • Step 4 − Go to the ‘File’ menu and save your spreadsheet in ‘Text (Tab delimited) or (.txt) format’.

  • Step 5 − Browse to find the template you saved on your computer and click the ‘Upload now’ button to finish.

It can take from 15-20 minutes to a day prior your listing is visible in the search list and the products are ready for sale.

Amazon doesn't want duplication. Each item listed on Amazon should just exist once inside the Amazon catalog. This is because the client doesn't want to get messed up in different pages for a single product. Unless you sell unique or custom products, there’s a fair chance the items you’re selling already exist on Amazon, so everything you need to do is match your products to ones that already exist in the Amazon catalog.

Let us now discuss how to enter information about an item you want to sell on Amazon. Let’s see how to enter information about an item you want to sell when the product is already in the Amazon system, i.e. you need to add yourself to the list of merchants who are already selling a specific product.

Amazon Standard Identification Number

The added product already has an Amazon Standard Identification Number (ASIN). It is a unique block of 10 letters and/or numbers that identify items on Amazon. Every product that is added to the Amazon catalog is allocated a new ASIN.

To start, log into the Amazon seller Central and search for the product by its ASIN or by name. Once you have discovered the right product, click on ‘Sell yours’ button to get started. You can view the general information of the product you are selling at the top like the product title, ASIN, manufacturer details, etc.

Stock Keeping Unit

You can also click on the Amazon Detail Page link to know the detailed information of your product, even your competitors’ pricing information. The first field to enter is Stock Keeping Unit (SKU) number. Just as every product has an ASIN, every individual item entered in the Amazon family by any merchant has a unique SKU number, which permits you to track the item.

Condition Field

The next field to enter is the Condition Field. This is an optional field but it is acceptable to fill in the field particularly if you are selling a used product. The next thing to enter is uploading the photos. You can add up to six photos for your product.

Seller Warranty and Tax Code Fields

Other fields are Legal Disclaimer and Seller Warranty fields. These fields are there at the bottom of the page. After the Disclaimer, there is the tax code field. Enter a code here to tell Amazon what tax class the product belongs to.

Handling Time Information

Next is the handling time information, which is the time you require for shipping the product. Amazon has default handling times, however, the merchants have the adaptability to change the value to as many as 30 days. It is better to leave this box empty and try to ship the product quickly. You need to tell Amazon whether you are going to ship the product yourself or you will utilize the Amazon FBA system.

The following screenshot shows how to list a new product in Amazon Marketplace −


The following screen capture shows how you can upload your inventory file in Amazon Marketplace −


Amazon Marketplace − Product Pages

The Add a Product tool lets you create new product detail pages on Amazon. Detail pages become a permanent part of the Amazon catalog and you along with different sellers can create listings for these products.

Every product sold on Amazon has a page showing various sellers with their listed prices for the similar product. Customers can find the pages and listings through search and browse, and include the seller with lowest listing or best rating to their Amazon shopping cart or wish lists.

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