Amazon Marketplace - Managing Reviews

You have now mastered the art of selling on Amazon portal, including how a product sells, how to manage your inventory, and so on. However, keeping your customer’s satisfied is similarly important.

Customer Feedback

Satisfied customers keep purchasing from you. You are currently tagged as a trustworthy seller. Good customer feedback leads to repeated sales. There are certain things like supplements, household needs, sports equipment, etc. which a buyer subscribes and purchases consistently. Good rating assists to bond with the customer. Also, it lures different buyers to purchase from you. Another reason to earn good ratings is Amazon keeps a close eye on ratings.

Just a point to be noted - Good rating is directly proportional to higher sales. It decreases the chances of losing customers. The main thing to keep the customers happy is to ship a wellpackaged product on time. To lessen your burden, opt for FBA. Amazon ships within deadline and packs the products properly. On your part, you can make sure your products are quality ones and in great condition.

To help you see what your customers are saying about you, Amazon gives you detailed information. Look for the Performance Box on seller’s central page. There you can view your performance, messages, ratings, back claims, and so on.


Getting Abundant Reviews

Asking customers for reviews is the best and least expensive way to get abundant reviews. You can create Facebook Review Groups. These groups are a wide network of people who give awesome reviews for giveaways.

You can reach bloggers directly to give you reviews for cash or a product. Many bloggers appreciate free products for reviews. They may not give you reviews directly on Amazon yet they can post your links on their page. You can create your own reviewer group. It may include your friends and relatives and can give them selective discount in lieu of a review.

Requesting Feedback

To get more and more reviews, you have to send an email to your customers to file a feedback about the product. Track the customers, contact them personally and ask them to pen down their reviews about the purchase.

Repeat your emails. Schedule them in a manner like sending the first mail after five days of their shopping and second email after ten days. Out of all the customers you contact, even if half of them are convinced with the proposal to write a review for you, it is a winning circumstance for you.

Managing Poor Feedback

There are times when despite your best efforts you can't earn good ratings and feedback. Don’t panic if this happens. Rather look how to deal with poor customer rating. However, Amazon doesn't let the customers write feedback that includes obscene language or the seller’s info like contact details, etc. You can contact Amazon support team to get it eliminated.

Secondly, for a bad review go to Manage Feedback page, search for customer’s info and contact your customers. Politely listen to their complaint and offer to get things done right. Apologize for your mistakes. Offer change in product, either half or full refund. Make the customer happy so that you receive better reviews.

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