All Amazon sellers want the coverted Buy Box. This is the equivalent as all website holders need their website to rank on top of Google search. When a buyer searches for a product, there may be many sellers selling the same product with various offers.
Amazon can't list all the sellers on the main page of the product. Rather, it filters the sellers and picks one and encourages people to purchase from that seller. This selected seller is the ‘Buy Box’.
Amazon’s idea of ‘Buy Box’ is to make it convenient for customers to make a reliable and quick choice. Buy Box eligible sellers are professional sellers who have met performance based requirements.
There is no extra fee for being Buy Box eligible, and the sellers must keep up their performance levels to hold the status of Buy Box eligibility.
Following are some of the manners that can help you secure a position in the Buy Box.
Be a professional FBA merchant − FBA merchants are most likely to be in the Buy Box. Chances of a non-FBA merchant to be in the Buy Box is a rare occurring.
Lower price − When two FBA merchants are in the race of being in the Buy Box, the one with lower listed price removes the pie.
List your product accurately − You should aptly describe the product and its condition to be in a authentic seller list.
Ship on time − Build reliable shipping methods to deliver the correct product in time to the buyer and with enough time to beat the estimated delivery date. In case you are unable to make the estimated delivery date, tell your customer in time for the same, whatever maybe the issue.
Interact with your customers − Inform the customer about the status of their order. The right update to the customer can help build the customer’s trust.
Provide customer-friendly services − Pay attention to post-transaction affairs like refunds, returns, and trades.
The more efforts you put in and the better you perform, the more probable are you to get in the Buy Box.