A/B Testing - What to Test?



A/B Testing is about creating various variations of an application or a site and then comparing all these versions utilizing samples to determine the best variation that has the maximum conversion rate. There are various types of variations, which can be applied to a website page or an application. A/B Testing isn't limited to an application or a website page only, as you can create variations for different products as well. Anything on a web page that can affect the behavior of a visitor while browsing on the site can be tested using A/B Testing.

Here is a list of A/B Testing variations that can be applied on a website page −

  • Headlines
  • Sub headlines
  • Images
  • Texts
  • CTA text and button
  • Links
  • Badges
  • Media Mentions
  • Social mention
  • Sales promotions and offers
  • Price structure
  • Delivery options
  • Payment options
  • Site navigations and user interface

There are different tools that can be used to create variations that you will read in detail later in this study notes.





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