A/B Testing - Collect Data



The data from Google Analytics can assist you to find visitor behaviors. It is always advisable to gather enough data from the site. Try to discover the pages with low conversion rates or high drop-off rates that can be improved. In this section, we will talk about a few tools which can be utilized to collect data for A/B Testing.

Google Analytics / Mix Panel (Analytics Tool)

Most of the websites have Google Analytics installed to get an idea of how visitors interact with the site. If you don’t have Google Analytics installed to monitor traffic, you can install it from the web. Google Analytics is one of best analytic tools available for free of cost.

To install Google Analytics on your site, you can simply copy the code and deploy it on your website and you will get a good amount of data to work with. You can also apply customization of the tool to meet your business objectives.

google-analytics

Mouse Flow / Crazy Egg (Replay Tools)

Replay tools are utilized to get a better insight of user actions on your website. It also permits you to click maps and heat maps of user clicks to check how far the users are browsing on the site.

Replay tools like Mouse Flow permits you to view a visitor's session in a way, as if you are with the visitor itself. Video replay tools give deeper insight into what it would be like for that visitor browsing the different pages on your site.

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WebEngage (Survey Tools)

Survey tools are utilized to collect qualitative feedback from the website. This includes asking returning visitors some survey questions. This survey asks them general inquiries and also allows them to enter their views or select from pre-provided choices.

webengage

Other Tools – Chat, Email

Live chat facility permits visitor to get quick answers from customer service team and help resolve the situation quicker. This also helps you to get the general inquiries from the visitors and to gather data for testing.

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